“Paris” of the Southern Hemisphere – Melbourne

Like Paris, New York, London and Milan, fashion capital of the northern hemisphere, as with many international brands and talented designers Melbourne, not only in the southern hemisphere are the Fashion Center, is the world’s major fashion event of the preferred host. March 2009, Melbourne in 2009 will rely on L’Oreal Melbourne Fashion Week once again the world’s fashion stage high-profile debut to lead the trend of habits.

Shopping, show, models, brands can be called a … … Melbourne is everywhere full of modern, cosmopolitan city of fashion elements, while the special-of-season Northern Hemisphere climate and cultural style of fashion here is more to cast a layer of mystery. Or walk through shopping malls in between brands, people experience the trend of fashion feast Tatsu; might hang around in the characteristics of Hong Mei purdah store, feel unique fashion style, all will bring you a fresh sense of fashion surfing.

Fashion Festival & Event

L’Oreal Melbourne Fashion Festival:

Held annually each March, L’Oreal Melbourne Fashion Festival is a large scale fashion event of extraordinary richness and diversity. LMFF launches Australia’s autumn / winter collections to the public, the fashion industry and the media. LMFF provides a rare opportunity for the public to experience the excitement and theatre of a major fashion event.

LMFF drives the trend across Australia and New Zealand for consumer based fashion events which encapsulate all aspects across the fashion and retail arena. It provides the platform to launch the autumn / winter collections of Australia’s leading designers and brands, which are available in store, to the public.

15th March 2009, Melbourne will steal the spotlight of the world again because of the new season LMFF (the L’Oreal Melbourne Fashion Festival). Lasting 8 days, from March 15 until 22, this year’s festival will be held at Central Pier, Docklands. It will once again prove to the world that Melbourne is synonymous with style and fashion.

The L’Oreal Melbourne Fashion Festival (LMFF) traditionally attracts more than 300,000 people to its 100 fashion events, workshops and parties. The Festival program includes runway shows, business forums, performances, art exhibitions, film screenings, retail events and, of course, plenty of glamorous parties.

Under the influence of the Global Financial Storm 2009, a big consumer fashion event seems extremely important to the national economy. So, as the most outstanding consumer fashion event, this year’s LMFF may have a double role, not only showing the world the fantastic style of Melbourne, but also giving economic supports to the whole nation. With the outstanding cultural and fashion experience from the 2008 event, LMFF 2009 may end up with the biggest and best event ever. To achieve it, there are 100 fashion events, workshops and parties.

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